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Local journalists try new methods to reach, serve, and build trust with audiences
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
The Awl / Conor Gillies / May 13, 2015
“However, what makes these ads troubling is that they don’t sound like ads: They sound like public radio. They exploit a special kind of trust listeners reserve for noncommercial educational media—a trust built over decades and deeply connected to the distance producers have maintained from a profit motive—to get listeners to buy things.” JE
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