We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Transitioning to the IAB’s standard has caused a ‘double-digit percentage’ drop in downloads for many of its shows, Wondery said. That hit is slowing the transition that both producers and ad buyers say is necessary to attract more ad dollars. ‘It is the right thing to do,’ Wondery CEO Hernan Lopez said. ‘We certainly hope agencies will notice we’re taking the first step.'” —SW
Tags:
analytics,
mobile,
podcast measurement,
podcasting,
podcasts,
Wondery
