Priceline is moving some of its Google advertising to TV

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And finding success while reducing its reliance on Mountain View: “This has been a real breakthrough for us.” —JB

Tags: Google ads, online advertising, TV

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MLA

Benton, Joshua. "Priceline is moving some of its Google advertising to TV." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 4 Nov. 2014. Web. 27 Mar. 2025.

APA

Benton, J. (2014, Nov. 4). Priceline is moving some of its Google advertising to TV. Nieman Journalism Lab. Retrieved March 27, 2025, from https://www.niemanlab.org/reading/priceline-is-moving-some-of-its-google-advertising-to-tv/

Chicago

Benton, Joshua. "Priceline is moving some of its Google advertising to TV." Nieman Journalism Lab. Last modified November 4, 2014. Accessed March 27, 2025. https://www.niemanlab.org/reading/priceline-is-moving-some-of-its-google-advertising-to-tv/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/reading/priceline-is-moving-some-of-its-google-advertising-to-tv/
    | title = Priceline is moving some of its Google advertising to TV
    | last = Benton
    | first = Joshua
    | work = [[Nieman Journalism Lab]]
    | date = 4 November 2014
    | accessdate = 27 March 2025
    | ref = {{harvid|Benton|2014}}
}}

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