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Why do broadcast journalists look and talk the way they do? Look to the imagined audience.
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Journalism.co.uk / Mădălina Ciobanu / Oct 2, 2015
“We are the kind of brand where if we say ‘look, here’s an app, we want you to install it and we want you to consume the content through that app’, we think that our readers will do that, and that we have a good shot at earning a place on the home screen of their phones.” JB
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