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Local journalists try new methods to reach, serve, and build trust with audiences
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Financial Times / Alex Barker and Mark Di Stefano / Mar 5, 2020
“Founded in 1986 as an antidote to Britain’s partisan media barons, the Independent ended its print edition four years ago…Since then it has been profitable for three successive years because of digital advertising revenues and an increasingly international readership…While the shift to an online-only model with catchy, lifestyle-related content marked a departure from its roots as a quality broadsheet, the decision reversed a pattern of print-led losses that had hampered the Independent for three decades. “
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