We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“If publishers really want to keep the internet free, they too need to think in terms of user experience — those they offer their users, of course, but also those they offer to the brands they hope to attract. So that’s the world as it stands: users want experiences, and businesses want outcomes. Nice ads alone don’t cut it.” (Fair warning: Piece written by adtech exec.) —
Tags:
AdTech,
advertising,
commerce,
CPM
