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How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Digiday / Lucinda Southern / Jan 13, 2017
Over six months ago a well-performing video from The Sun, for instance, would fetch 250,000 views; now it’s lucky to get over 100,000. It’s now publishing more videos that run down a list, like the 10 best spoof films of all time, to keep viewers engaged. (Facebook is also introducing mid-roll ads, and a 90-second minimum length for videos that incorporate those ads.)
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