The Times’ T Brand Studio, for instance, employs 110 people, and took in about $35 million in 2015, approximately 18 percent of the company’s total digital advertising revenue. It is expected to report “substantial growth” for 2016 (at a recent UBS Global Media Conference, Times CEO Mark Thompson did admit that the Times was not on track to “
close to double” its native content business, as he had projected last year).
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