We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Mic, a youth-focused politics and culture site, offers its own customized formats like oversize banner ads and “sponsored content” created for brands. With 12 people on its sales staff, the firm has generated about $10 million in ad revenue since it began selling ads last year, said a person familiar with the matter.” —JE
Tags:
advertising,
BuzzFeed,
Mic,
programmatic ad sales,
Refinery29,
Vice Media,
Vox Media,
Wall Street Journal
