We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“For ad fraudsters, the coronavirus pandemic is a crisis too tempting to go to waste. Website traffic is surging. But with advertisers adding coronavirus-related keywords to their block lists and others pausing spend altogether, ad prices on news sites are low…Around 1% of all pageviews Clean.io analyzed over the past two weeks were impacted by malicious ads, compared with a very low baseline of around 0.02% at the beginning of the month.” —
Tags:
ad fraud,
blacklists,
coronavirus,
programmatic advertising
