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“Some hard and important lessons”: One of the most promising local news nonprofits looks back — and ahead
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Medium / Kerri Hoffman / Nov 25, 2015
“Slack helped kick off the campaign momentum by offering a $25,000 donation if we could secure 5,000 donors in the first week. We hit that goal with time to spare…they offered an additional $50k if we could hit 10,000 more donations. After we blew through that goal, an anonymous superfan stepped in and offered an additional $10,000 if we could snag another 1,000 donors in the final 24 hours. We managed to pull that one off too, three hours ahead of schedule.” LO
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