Snapchat enlists Nielsen to track ad campaigns, including video ads

What We’re Reading

We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.

Wall Street Journal / Mike Shields / Feb 26, 2016

“Nearly all of the digital media giants have eventually had to take this step.” —

Tags: ads, Nielsen, Snapchat

What’s the best way to follow how the news is changing?

Our daily email, with all the freshest future-of-journalism news.

Prefer a once-a-week email? »

Cite this article Hide citations

MLA

, . "Snapchat enlists Nielsen to track ad campaigns, including video ads." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 26 Feb. 2016. Web. 7 Jan. 2025.

APA

, . (2016, Feb. 26). Snapchat enlists Nielsen to track ad campaigns, including video ads. Nieman Journalism Lab. Retrieved January 7, 2025, from https://www.niemanlab.org/reading/snapchat-enlists-nielsen-to-track-ad-campaigns-including-video-ads/

Chicago

, . "Snapchat enlists Nielsen to track ad campaigns, including video ads." Nieman Journalism Lab. Last modified February 26, 2016. Accessed January 7, 2025. https://www.niemanlab.org/reading/snapchat-enlists-nielsen-to-track-ad-campaigns-including-video-ads/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/reading/snapchat-enlists-nielsen-to-track-ad-campaigns-including-video-ads/
    | title = Snapchat enlists Nielsen to track ad campaigns, including video ads
    | last =
    | first =
    | work = [[Nieman Journalism Lab]]
    | date = 26 February 2016
    | accessdate = 7 January 2025
    | ref = {{harvid||2016}}
}}

The latest from Nieman Lab