We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Only 17 out of 242 subjects — under 8 percent — were able to identify native advertising as a paid marketing message in a study by researchers at Grady College in Georgia. (These consumers were seven times more likely to identify paid content as a native ad when it was marked with terms like “advertising or “sponsored content.”) —SW
Wang, Shan. "Some official evidence that many readers can’t tell native ads from editorial content." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 6 Jan. 2016. Web. 24 Nov. 2024.
APA
Wang, S. (2016, Jan. 6). Some official evidence that many readers can’t tell native ads from editorial content. Nieman Journalism Lab. Retrieved November 24, 2024, from https://www.niemanlab.org/reading/some-official-evidence-that-many-readers-cant-tell-native-ads-from-editorial-content/
Chicago
Wang, Shan. "Some official evidence that many readers can’t tell native ads from editorial content." Nieman Journalism Lab. Last modified January 6, 2016. Accessed November 24, 2024. https://www.niemanlab.org/reading/some-official-evidence-that-many-readers-cant-tell-native-ads-from-editorial-content/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/reading/some-official-evidence-that-many-readers-cant-tell-native-ads-from-editorial-content/
| title = Some official evidence that many readers can’t tell native ads from editorial content
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 6 January 2016
| accessdate = 24 November 2024
| ref = {{harvid|Wang|2016}}
}}
