Nieman Foundation at Harvard
“Time will tell if Starbucks’ free digital news subscriptions — like many originally temporary offers or programs — will indeed become permanent. In the meantime, Starbucks’ decision serves as an interesting test case for a very possible future in which two things happen: 1. the majority of news providers continue in this direction of relying on subscription-based revenue and, thus, paywalling their content; and, 2. thrifty consumers of news elect to patronize businesses that offer free subscriptions to their customers.”
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