We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“The move will likely be welcomed by publishers who are looking to assess whether a Facebook user, for example, is worth more than someone arriving in via a Google search result. There are plenty of tools out there, like Chartbeat or Google Analytics, that publishers can use to get a sense of where their traffic is coming from, but the new Taboola tool should, in principle, make it easier to assess the relative value of each of those types of referrals.” —
Tags:
ad revenue,
Taboola
