We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“That is more than double the $7.2 billion the Association of National Advertisers estimated would be lost to ad fraud in 2016. The World Federation of Advertisers, meanwhile, predicted last year that ad fraud will cost advertisers $50 billion by 2025, describing the malpractice as an organized crime ‘second only to the drugs trade.'” —JL
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ad fraud