We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“The publisher redesigned its website, inserting more ad units, multimedia and recirculation tools, and hired a direct sales team for the first time in its 178-year-old history. To diversify its revenue further, it launched a donation platform in November and an affiliate marketing operation in March. Following the overhaul, the publisher has seen upticks in its traffic, digital ad revenue—from both direct and programmatic sources—and video consumption, according to chief revenue officer Kristin Heitmann.” —
Tags:
ad revenue,
AdTech,
Adweek,
Associated Press,
donations,
website design,
wire service
