We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“The publisher is tapping into its subscriptions data to sell acutely-targeted digital ad campaigns not only on its own platforms but also across an audience-extension network. Now, the publisher’s conversations with advertisers are pivoting toward how to use its subscriber and registration data to inform a brand’s campaign-targeting objectives whether across The Economist’s properties or not.” —SW
Tags:
digital advertising,
Economist,
Stephane Pere,
The Economist
