We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Video ads are a huge opportunity, but we need to push more user-friendly products. We are experimenting with six-second ads: 30 seconds of muted autoplay video content, then a bumper ad, and that has been very successful; it’s a good user experience. It’s possible to tell an engaging story in six seconds.” —
Tags:
Schibsted,
VG,
VGTV,
video,
video advertising
