We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
International News Media Association / Katrina Bolak
/ Nov 5, 2019“The first 30 days of the subscriber onboarding experience is highly protected, as this is our time to build a strong first impression. This means we do not allow any other e-mail communication to be sent to this group that is not part of our tested and proven onboarding e-mails. Throughout a subscriber’s introductory period (currently 180 days), only our loyalty and retention team strategically communicates to new subscribers by e-mail.” —
Tags:
digital subscriptions,
loyalty,
onboarding,
The Globe and Mail
