We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Dark traffic is a thorny topic for us. Overall, around 10 to 15% of mobile traffic to articles does not have a referrer. But of that, a significant proportion ‘shadows’ a known referrer — so we are currently looking at ways to make sensible attributions of dark traffic.” —JL
Tags:
dark social,
Guardian,
Tanya Cordrey
