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Its recommendation is making a “D.E.A.L.” with publishers: “Detecting ad blocking, explaining the value exchange, asking for changed behavior and then lifting restrictions.” —
, . "The Interactive Advertising Bureau creates a guide for publishers to combat adblocking." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 7 Mar. 2016. Web. 1 Apr. 2025.
APA
, . (2016, Mar. 7). The Interactive Advertising Bureau creates a guide for publishers to combat adblocking. Nieman Journalism Lab. Retrieved April 1, 2025, from https://www.niemanlab.org/reading/the-interactive-advertising-bureau-creates-a-guide-for-publishers-to-combat-adblocking/
Chicago
, . "The Interactive Advertising Bureau creates a guide for publishers to combat adblocking." Nieman Journalism Lab. Last modified March 7, 2016. Accessed April 1, 2025. https://www.niemanlab.org/reading/the-interactive-advertising-bureau-creates-a-guide-for-publishers-to-combat-adblocking/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/reading/the-interactive-advertising-bureau-creates-a-guide-for-publishers-to-combat-adblocking/
| title = The Interactive Advertising Bureau creates a guide for publishers to combat adblocking
| last =
| first =
| work = [[Nieman Journalism Lab]]
| date = 7 March 2016
| accessdate = 1 April 2025
| ref = {{harvid||2016}}
}}
