We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“The next key decision came in 2018 when subscriber growth flattened out. After testing out various trial offers they settled the deal which continues to this day of allowing people to trial the Globe website for six months for just $1. This is combined with a metered paywall which offers readers just one free article before they are invited to pay. The new offer led to a ten-fold increase in subscription conversions.” —
Tags:
Boston Globe,
metered paywalls,
Press Gazette,
revenue,
subscriptions
