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Publishers find the AI era not all that lucrative
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Digiday / Seb Joseph / Mar 22, 2023
The more subscribers play multiple games at The New York Times, the better the retention rate tends to be. “The next level for us is to push this strategy forward and have a sort of metagame that’s going to keep someone engaged for a long period of time as well as give them bragging rights and that sense that they’re improving their mind and skills with the game.”
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