The New York Times shuns banner ads in favor of proprietary ad format

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WSJ / Jack Marshall / Oct 5, 2016

Instead, the Times will introduce horizontal Flex Frame ads, which will appear along the top of webpages, between paragraphs in article pages and in feeds of content elsewhere across the site. These ads will be designed to better match the Times site, and will dynamically adjust in size and layout across different devices and window sizes.

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Tags: advertising, banner ads, New York Times, online advertising