We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Any campaign that fails to meet this AU guarantee will be offered a makegood in the form of additional added-value impressions. The guarantee is not meant to assuage advertisers’ potential brand safety concerns. Instead, it is designed to appeal to marketers who understand the value of advertising against news content but who are wary of having their message lost in the noise of a hectic moment.” —
Tags:
2024 election,
AdTech,
advertising,
Adweek,
election,
programmatic ad sales,
the Wall Street Journal
