We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
The New York Times / John Koblin and Tiffany Hsu
/ May 23, 2022“In 2019, advertisers spent as little as 10 percent of their budgets on streaming. This year, that budget is surging closer to 50 percent, several media buyers said in interviews…Viewer habits are changing, interest in fall lineups has vanished, and there was that ever-present existential concern: What have the upfronts become, and are they still worthwhile?” —
Tags:
streaming,
television,
upfronts
