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After a “painful” first few months, the publisher has seen revenue from real-time, auction-based trading surge 30 percent as a direct result of the experiment. —SW
Wang, Shan. "To improve ad quality, a Dutch football magazine publisher cut 35 percent of its site impressions." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 16 Nov. 2015. Web. 9 Jan. 2025.
APA
Wang, S. (2015, Nov. 16). To improve ad quality, a Dutch football magazine publisher cut 35 percent of its site impressions. Nieman Journalism Lab. Retrieved January 9, 2025, from https://www.niemanlab.org/reading/to-improve-ad-quality-a-dutch-football-magazine-publisher-cut-35-percent-of-its-site-impressions/
Chicago
Wang, Shan. "To improve ad quality, a Dutch football magazine publisher cut 35 percent of its site impressions." Nieman Journalism Lab. Last modified November 16, 2015. Accessed January 9, 2025. https://www.niemanlab.org/reading/to-improve-ad-quality-a-dutch-football-magazine-publisher-cut-35-percent-of-its-site-impressions/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/reading/to-improve-ad-quality-a-dutch-football-magazine-publisher-cut-35-percent-of-its-site-impressions/
| title = To improve ad quality, a Dutch football magazine publisher cut 35 percent of its site impressions
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 16 November 2015
| accessdate = 9 January 2025
| ref = {{harvid|Wang|2015}}
}}
