To prop up Peacock, NBC is using the power of its existing TV ad sales business

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Digiday / Tim Peterson / Jan 21, 2020

“If Peacock fails to attract enough viewers to satisfy advertisers, then the ad dollars earmarked for the streaming service can be redirected to NBCUniversal’s TV networks or digital properties. ‘The good news is they’re going to have other media for me that I use,’ said the unnamed agency executive. ‘There are not many media companies I can do that with.'”

—HT

Tags: advertising, NBC, Peacock