We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Our school board voter guide was an effective tool for recirculation and conversions, with readers navigating to candidate questionnaires and our general voter guide afterward. In addition to community outreach, the guide was designed with search audiences in mind, targeting candidate names and school board districts. Between Sept. 1 and Nov. 6, it was the primary entry point for readers who donated.” —
Tags:
2024 election,
Chicago Sun-Times,
local news,
search engine optimization,
voter guides
