We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“As one media company leader told me, one of the problems of sponsored content is that the expectations of the deal will be a ‘home run.’ Editorial operations pump out hundreds of pieces of content per day. And not every one hits. So say you’re a media company and of the 100 stories you publish, 15 of them get tons of traffic. That’s a great rate for editorial. For advertisers who buy content programs, it’s a disaster.” —
Tags:
native advertising,
sponsored content
