We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Publishers like Vox Media, BuzzFeed and Complex all have in-house ad-buying capability, part of a shift by publishers in how they think of audience development. Gone is the “build it and they will come” ethos, Instead, publishers are resorting to the brass tacks of building audiences through a variety of methods, including paying for distribution of content.” —JB
Tags:
advertising,
digital marketing
