We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Semafor launched on October 18 with a business model that’s entirely reliant on direct-sold advertising and event sponsorship revenue – a risky business in some eyes during the current economic climate. But the company’s founding CRO Rachel Oppenheim is confident that her team’s client-centric approach, which prioritizes ‘innovative’ branded content and running ads against ‘experimental’ editorial products, will be the wind in Semafor’s sails.” —HT
Tags:
advertising,
Semafor
