We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Rejecting the flash of some advertising, many experts favor a simple, fact-based approach…Experts are divided, though, on whether a straightforward tell-the-facts approach is really enough. ‘There is growing evidence that traditional communication of vaccines — e.g., messages focusing on statistics — has not worked well,’ Nan wrote. ‘More successful strategies,’ she added, ‘rely on trustworthy messengers, telling stories rather than using statistics, and appeals to moral values.'” —SS
Tags:
coronavirus,
COVID-19,
vaccines