We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“The publication will guarantee advertisers buying space on its apps and web site that readers will spend a certain amount of time with their ads. For example, it will guarantee that an ad that appears for three weeks on its apps will receive 100 hours of reader’s attention.” Take that, CPMs. —JB
Tags:
ad metrics,
ad tech,
The Economist
