We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Reuters Institute for the Study of Journalism / Gretel Kahn
/ Sep 16, 2024“Núcleo [is] an investigative outlet that focuses on covering the societal impact of social networks and AI. When the site started in 2020, over 16% of their traffic came from X, then known as Twitter. After Musk acquired the platform in 2022, their X traffic more than halved to 8.6%. By the time the platform was blocked in Brazil, only 3% of their traffic came from this platform. Núcleo’s Executive Director Sergio Spagnuolo says they actually made the decision to pull out of X in August, which they were going to announce to their audience the first week of September, precisely the week when the block ended up taking place.” —
Tags:
audience engagement,
Brazil,
Elon Musk,
platforms,
referral traffic,
Reuters Institute for the Study of Journalism,
social media,
social strategy,
Twitter,
X,
X ban
