We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
The Wall Street Journal / Isabella Simonetti and Sara Ashley O'Brien
/ Sep 3, 2024“Nearly a decade after ‘Hot Ones’ made its debut on YouTube, the show that spiced up the celebrity interview wants the clout, deals and awards that TV shows command. As YouTube creators’ audience grows, they want to earn the kind of money and prestige enjoyed by traditional television stars. They’re using strategies that also resemble traditional TV — chasing Emmy awards and trying to drive up ad rates.” —
Tags:
advertising,
content creators,
Hot Ones,
YouTube
