We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Unlike propensity models, however, which must be periodically adjusted, Sub(x) will constantly intake information about the efficacy of its past offers and recalibrate future offers accordingly. As a result, the technology claims it will eliminate A/B testing, automating away the manual process of trial and error that paywall providers have historically used to improve their conversion rates over time.” —
Tags:
A/B testing,
Adweek,
AI,
paywalls,
propensity paywall,
Sub(x),
subscriptions,
Zuora
