Ellis, Justin. "Brands confront video metrics mess in an age of autoplay." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 8 Jul. 2015. Web. 17 Mar. 2025.
APA
Ellis, J. (2015, Jul. 8). Brands confront video metrics mess in an age of autoplay. Nieman Journalism Lab. Retrieved March 17, 2025, from https://www.niemanlab.org/reading/brands-confront-video-metrics-mess-in-an-age-of-autoplay/
Chicago
Ellis, Justin. "Brands confront video metrics mess in an age of autoplay." Nieman Journalism Lab. Last modified July 8, 2015. Accessed March 17, 2025. https://www.niemanlab.org/reading/brands-confront-video-metrics-mess-in-an-age-of-autoplay/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/reading/brands-confront-video-metrics-mess-in-an-age-of-autoplay/
| title = Brands confront video metrics mess in an age of autoplay
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 8 July 2015
| accessdate = 17 March 2025
| ref = {{harvid|Ellis|2015}}
}}
