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MLA

Benton, Joshua. "Pageviews aren’t perfect, but ad buyers see flaws in attention measures." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 16 Oct. 2014. Web. 18 Mar. 2025.

APA

Benton, J. (2014, Oct. 16). Pageviews aren’t perfect, but ad buyers see flaws in attention measures. Nieman Journalism Lab. Retrieved March 18, 2025, from https://www.niemanlab.org/reading/pageviews-arent-perfect-but-ad-buyers-see-flaws-in-attention-measures/

Chicago

Benton, Joshua. "Pageviews aren’t perfect, but ad buyers see flaws in attention measures." Nieman Journalism Lab. Last modified October 16, 2014. Accessed March 18, 2025. https://www.niemanlab.org/reading/pageviews-arent-perfect-but-ad-buyers-see-flaws-in-attention-measures/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/reading/pageviews-arent-perfect-but-ad-buyers-see-flaws-in-attention-measures/
    | title = Pageviews aren’t perfect, but ad buyers see flaws in attention measures
    | last = Benton
    | first = Joshua
    | work = [[Nieman Journalism Lab]]
    | date = 16 October 2014
    | accessdate = 18 March 2025
    | ref = {{harvid|Benton|2014}}
}}