Mashable | Nieman Journalism Lab

Articles tagged Mashable (33)

Justin EllisOctober 19, 2015

What’s actually working in digital advertising? 8 publishers on how they’re bringing in money

Executives from The New York Times, Slate, The Atlantic, Wired, Mashable, The Seattle Times, Vox Media, and Newsweek say native advertising continues to be a success. But many are still trying to find the right approach to mobile ads.

Joseph LichtermanFebruary 23, 2015

Snapchat stories: Here’s how 6 news orgs are thinking about the chat app

From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.

Joseph LichtermanDecember 1, 2014

In Sweden, traditional tabloid rivals are taking their battle to viral sites

Stockholm’s two major evening tabloids have started competing BuzzFeed imitators this year, and the same aggregator moves we’ve seen in the U.S. are playing out abroad.

Justin EllisNovember 25, 2014

Why Google is taking another shot at helping readers pay for news

Google Contributor is the latest tool the company has designed to help readers pay for what they read online. But its previous experiments in supporting paid content have had limited success.

Joseph LichtermanJuly 22, 2014

From Grumpy Cat to Ukraine: How Mashable is expanding beyond gadgets and apps

The site known for social media and tech coverage has hired nearly 30 more editorial staffers since October and, like BuzzFeed before it, is expanding into more general interest news.

Caroline O'DonovanJune 10, 2014

Around the world, media outlets and journalists are using chat apps to spread the news

The BBC is on WhatsApp, WeChat, BBM, and Mxit, doing reporting and reaching new audiences. Can news organizations scale chat apps up from one-to-one to one-to-many?

What’s the return on investment for news video? Tow looks at strategies in 125 newsrooms across the country

Caroline O'DonovanMarch 17, 2014

Know which way the wind blows: Journalists need to think more critically about weather maps

Weather stories are data-driven and quantitative, but they can also be personal and pack an emotional punch — which is why weather maps gone viral can spread wrong information quickly.

Ken DoctorAugust 29, 2013

The newsonomics of big and little, from NBC News and GlobalPost to Thunderdome

If you can’t afford to create yesterday’s content on today’s budget, smart partnering can be around the problem.

Ken DoctorApril 11, 2013

The newsonomics of recycling journalism

Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.

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