Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
Details are still scarce, but job listings reveal that it intends to take on everything from video series, feature films, podcasts, photo essays, and “storytelling in other formats and technologies like virtual reality and livestreaming.”
Plus: Scripps wants to expand Earwolf beyond comedy; NPR’s on-demand audience grows, while live-streaming stalls; Modern Love becomes a podcast; and more.
But it’s a real and growing factor on desktop browsers, which has gotten many news organizations thinking about how to respond to the adblocking threat. Here are some of the strategies they’re trying.
“If we end up making more money as a publisher, that’s fantastic. I don’t think that’s going to be an afterthought or byproduct; I think there is a way to win from the business perspective.”
Owen, Laura Hazard. "How did the GE-branded podcast The Message hit No. 1 on iTunes? In part, by sounding nothing like an ad." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 30 Nov. 2015. Web. 19 Nov. 2024.
APA
Owen, L. (2015, Nov. 30). How did the GE-branded podcast The Message hit No. 1 on iTunes? In part, by sounding nothing like an ad. Nieman Journalism Lab. Retrieved November 19, 2024, from https://www.niemanlab.org/2015/11/how-did-the-ge-branded-podcast-the-message-hit-no-1-on-itunes-in-part-by-sounding-nothing-like-an-ad/
Chicago
Owen, Laura Hazard. "How did the GE-branded podcast The Message hit No. 1 on iTunes? In part, by sounding nothing like an ad." Nieman Journalism Lab. Last modified November 30, 2015. Accessed November 19, 2024. https://www.niemanlab.org/2015/11/how-did-the-ge-branded-podcast-the-message-hit-no-1-on-itunes-in-part-by-sounding-nothing-like-an-ad/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/11/how-did-the-ge-branded-podcast-the-message-hit-no-1-on-itunes-in-part-by-sounding-nothing-like-an-ad/
| title = How did the GE-branded podcast The Message hit No. 1 on iTunes? In part, by sounding nothing like an ad
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 30 November 2015
| accessdate = 19 November 2024
| ref = {{harvid|Owen|2015}}
}}
