“A constructive question, at this point: What, exactly, makes a podcast strategy? Seems like a simple question with an obvious answer, but I think it’s actually pretty complex.”
Following the launch of the Modern Love podcast earlier this year, the Times plans to launch several new shows this year, backed by advertising and designed to draw broad audiences.
“The key to evaluate NPR’s fate, I believe, lies in the way the institution views radio and digital/podcast audiences as two separate categories with separate strategies for audience development.”
“The fact of the matter is: We need to build more spaces and raise more structures that allows for new talent, ideas, and voices to be expressed, cultivated, and discovered.”
Alex Blumberg, CEO and co-founder of Gimlet Media: “People who like public radio like podcasts, but people outside of public radio also like podcasts. So let’s find those people.”
Wang, Shan. "Gimlet wants to become the “HBO of podcasting” — here’s what its founder’s learned trying to get there." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 27 Jul. 2015. Web. 19 Nov. 2024.
APA
Wang, S. (2015, Jul. 27). Gimlet wants to become the “HBO of podcasting” — here’s what its founder’s learned trying to get there. Nieman Journalism Lab. Retrieved November 19, 2024, from https://www.niemanlab.org/2015/07/gimlet-wants-to-become-the-hbo-of-podcasting-heres-what-its-founders-learned-trying-to-get-there/
Chicago
Wang, Shan. "Gimlet wants to become the “HBO of podcasting” — here’s what its founder’s learned trying to get there." Nieman Journalism Lab. Last modified July 27, 2015. Accessed November 19, 2024. https://www.niemanlab.org/2015/07/gimlet-wants-to-become-the-hbo-of-podcasting-heres-what-its-founders-learned-trying-to-get-there/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/07/gimlet-wants-to-become-the-hbo-of-podcasting-heres-what-its-founders-learned-trying-to-get-there/
| title = Gimlet wants to become the “HBO of podcasting” — here’s what its founder’s learned trying to get there
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 27 July 2015
| accessdate = 19 November 2024
| ref = {{harvid|Wang|2015}}
}}
