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    Articles tagged Aftenposten (7)

    Liam CorcoranFebruary 12, 2018
    Not all news site visitors are created equal. Schibsted is trying to predict the ones who will pay up
    Across the sites where it’s currently in use, the company’s purchase prediction model has been able to identify groups of readers three to five times more likely than average to buy a subscription, and advertise offers to them differently.
    Ken DoctorMay 30, 2017
    Newsonomics: In Norway, a newspaper’s digital video startup is now generating more ad revenue than print
    VGTV, an offshoot of the tabloid Verdens Gang, has benefited from Schibsted’s strategy for innovation: separate the new business from the mothership until it is well established, and then reintegrate it back with the whole.
    Joseph LichtermanMay 3, 2017
    Schibsted is creating new editorial formats — from messaging to personalized homepages
    “This is not a reorganization that is forced upon a publisher. It’s a joint realization that if we join forces we can do more than by operating on our own.”
    Joseph LichtermanMay 3, 2017
    Schibsted está creando nuevos formatos editoriales, desde mensajes hasta portadas personalizadas
    “Esta no es una reorganización que se le esté imponiendo a un editor. Es fruto de entender que uniendo fuerzas se puede hacer más que trabajando por nuestra propia cuenta”.
    Shan WangJanuary 7, 2016
    Schibsted wants to circumvent the mobile adblocking apocalypse by making better, more effective ads
    The Scandinavian media giant surveyed thousands of its users to figure out characteristics of effective mobile ads. One finding: Static images were more effective than rich media or video ads.
    Ken DoctorFebruary 14, 2012
    Looking to Europe for news-industry innovation, Part 2: Schibsted’s stunning classifieds and services business
    In the second part of our series on European models of news industry innovation, Ken Doctor looks at a Norwegian media company that’s expanded far beyond national borders — and found revenue success with online classifieds.
    Ken DoctorJanuary 19, 2012
    The newsonomics of signature content
    The news business needs to pay attention to Hulu and Netflix: Name-brand content is worth investing in — even if it means cutting back elsewhere.
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