Blendle has been selling news by the article for nearly a decade, but “very limited” demand and the rise of digital subscriptions have done the idea in.
Last year, the Canadian daily became the first North American paper to introduce per-article payments. It’s found fewer takers than expected, but they’re buying more on average.
The Wall Street Journal, Washington Post, Time, and more are now publishing on the Netherlands-based micropayment platform. Will a market awash in free content be interested?
The company, based in the Netherlands, is trying to prove its model can work in a larger market. Investment capital in hand, its eyes are set on the United States.
Lichterman, Joseph. "A money-back guarantee: How Blendle hopes to convince Dutch news readers to pay by the article." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 21 Apr. 2014. Web. 20 Nov. 2024.
APA
Lichterman, J. (2014, Apr. 21). A money-back guarantee: How Blendle hopes to convince Dutch news readers to pay by the article. Nieman Journalism Lab. Retrieved November 20, 2024, from https://www.niemanlab.org/2014/04/a-money-back-guarantee-how-blendle-hopes-to-convince-dutch-news-readers-to-pay-by-the-article/
Chicago
Lichterman, Joseph. "A money-back guarantee: How Blendle hopes to convince Dutch news readers to pay by the article." Nieman Journalism Lab. Last modified April 21, 2014. Accessed November 20, 2024. https://www.niemanlab.org/2014/04/a-money-back-guarantee-how-blendle-hopes-to-convince-dutch-news-readers-to-pay-by-the-article/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/04/a-money-back-guarantee-how-blendle-hopes-to-convince-dutch-news-readers-to-pay-by-the-article/
| title = A money-back guarantee: How Blendle hopes to convince Dutch news readers to pay by the article
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 21 April 2014
| accessdate = 20 November 2024
| ref = {{harvid|Lichterman|2014}}
}}
