“I think the hard part for something like Esquire or Harper’s Bazaar in digital — even to some extent Vogue — is that you get into the scale game. Digital demands greater scale. I just don’t know how many men are trying to figure out if corduroy is back in fashion.”
“Being outside looking in, to me, is quite important. I think that, for the audience and also for a lot of the people involved in this, it’s a lifelong feeling of trying to make sense of a world that you’re not necessarily inside of or a part of.”
The liberal political site is betting on something less commodified than banner advertising to find sustainable revenue — and to better take advantage of its unique audience. Ken Doctor
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Doctor, Ken. "The newsonomics of Talking Points Memo’s native advertising shift." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 13 Nov. 2014. Web. 19 Nov. 2024.
APA
Doctor, K. (2014, Nov. 13). The newsonomics of Talking Points Memo’s native advertising shift. Nieman Journalism Lab. Retrieved November 19, 2024, from https://www.niemanlab.org/2014/11/the-newsonomics-of-talking-points-memos-native-advertising-shift/
Chicago
Doctor, Ken. "The newsonomics of Talking Points Memo’s native advertising shift." Nieman Journalism Lab. Last modified November 13, 2014. Accessed November 19, 2024. https://www.niemanlab.org/2014/11/the-newsonomics-of-talking-points-memos-native-advertising-shift/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/11/the-newsonomics-of-talking-points-memos-native-advertising-shift/
| title = The newsonomics of Talking Points Memo’s native advertising shift
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 13 November 2014
| accessdate = 19 November 2024
| ref = {{harvid|Doctor|2014}}
}}