It’s building on its in-house analytics dashboard, Stela, with the goal of making audience engagement data easy to find, simple to understand, and even fun to use.
“This tool and the functionalities we’ve structured into it are very much trying to…translate into journalese, into newsroom vernacular, all of the metrics of engagement.”
A new report finds wide gaps in how different news outlets are using analytics to drive their editorial strategy: “Analytics can be about more than having a big screen with numbers that go up and down.”
Seitz, Jonathan. "From Nieman Reports: Melissa Bell of Vox Media on the online publisher’s embrace of Snapchat, its spirit of collaboration, and more." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 19 Jan. 2016. Web. 13 Dec. 2024.
APA
Seitz, J. (2016, Jan. 19). From Nieman Reports: Melissa Bell of Vox Media on the online publisher’s embrace of Snapchat, its spirit of collaboration, and more. Nieman Journalism Lab. Retrieved December 13, 2024, from https://www.niemanlab.org/2016/01/from-nieman-reports-melissa-bell-of-vox-media-on-the-online-publishers-embrace-of-snapchat-its-spirit-of-collaboration-and-more/
Chicago
Seitz, Jonathan. "From Nieman Reports: Melissa Bell of Vox Media on the online publisher’s embrace of Snapchat, its spirit of collaboration, and more." Nieman Journalism Lab. Last modified January 19, 2016. Accessed December 13, 2024. https://www.niemanlab.org/2016/01/from-nieman-reports-melissa-bell-of-vox-media-on-the-online-publishers-embrace-of-snapchat-its-spirit-of-collaboration-and-more/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/01/from-nieman-reports-melissa-bell-of-vox-media-on-the-online-publishers-embrace-of-snapchat-its-spirit-of-collaboration-and-more/
| title = From Nieman Reports: Melissa Bell of Vox Media on the online publisher’s embrace of Snapchat, its spirit of collaboration, and more
| last = Seitz
| first = Jonathan
| work = [[Nieman Journalism Lab]]
| date = 19 January 2016
| accessdate = 13 December 2024
| ref = {{harvid|Seitz|2016}}
}}
