“We’re basically asking [listeners]: Are we way off base? Are we a little off base? You tell us before we make a whole season of something drive you away.”
“One of the things you’ve seen across the marketplace for the last five years is a lot of companies are chasing the same kind of traffic from the same social distribution mechanisms…It’s not a recipe for producing a distinctive media brand.”
Owen, Laura Hazard. "How did the GE-branded podcast The Message hit No. 1 on iTunes? In part, by sounding nothing like an ad." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 30 Nov. 2015. Web. 15 Jan. 2025.
APA
Owen, L. (2015, Nov. 30). How did the GE-branded podcast The Message hit No. 1 on iTunes? In part, by sounding nothing like an ad. Nieman Journalism Lab. Retrieved January 15, 2025, from https://www.niemanlab.org/2015/11/how-did-the-ge-branded-podcast-the-message-hit-no-1-on-itunes-in-part-by-sounding-nothing-like-an-ad/
Chicago
Owen, Laura Hazard. "How did the GE-branded podcast The Message hit No. 1 on iTunes? In part, by sounding nothing like an ad." Nieman Journalism Lab. Last modified November 30, 2015. Accessed January 15, 2025. https://www.niemanlab.org/2015/11/how-did-the-ge-branded-podcast-the-message-hit-no-1-on-itunes-in-part-by-sounding-nothing-like-an-ad/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/11/how-did-the-ge-branded-podcast-the-message-hit-no-1-on-itunes-in-part-by-sounding-nothing-like-an-ad/
| title = How did the GE-branded podcast The Message hit No. 1 on iTunes? In part, by sounding nothing like an ad
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 30 November 2015
| accessdate = 15 January 2025
| ref = {{harvid|Owen|2015}}
}}
