With 6 million downloads a month and a growing set of live events, Slate is showing one potential path for publishers in the post-Serial world: using conversation to build connection.
Plenty of podcasts attract a loyal audience on a weekly basis. Slate wants Mike Pesca’s daily show to be as big a part of your drive home as All Things Considered.
His worry for local stations: Without jumping on digital opportunities, someday soon they “will be revealed as rather pedestrian repeaters of national content.”
Phelps, Andrew. "Slate doubles down on podcasts, courting niche audiences and happy advertisers." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 4 Jun. 2012. Web. 14 Dec. 2024.
APA
Phelps, A. (2012, Jun. 4). Slate doubles down on podcasts, courting niche audiences and happy advertisers. Nieman Journalism Lab. Retrieved December 14, 2024, from https://www.niemanlab.org/2012/06/slate-doubles-down-on-podcasts-courting-niche-audiences-and-happy-advertisers/
Chicago
Phelps, Andrew. "Slate doubles down on podcasts, courting niche audiences and happy advertisers." Nieman Journalism Lab. Last modified June 4, 2012. Accessed December 14, 2024. https://www.niemanlab.org/2012/06/slate-doubles-down-on-podcasts-courting-niche-audiences-and-happy-advertisers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/06/slate-doubles-down-on-podcasts-courting-niche-audiences-and-happy-advertisers/
| title = Slate doubles down on podcasts, courting niche audiences and happy advertisers
| last = Phelps
| first = Andrew
| work = [[Nieman Journalism Lab]]
| date = 4 June 2012
| accessdate = 14 December 2024
| ref = {{harvid|Phelps|2012}}
}}