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“We publish the magazine ten times a year, so we need to take advantage of this extraordinary piece of real estate to drive a really big idea out there into the public consciousness,” said The Atlantic’s editor-in-chief and co-president James Bennet.
“What we’re seeing is we just haven’t found the right social signals or social codes to make people feel that they have to behave a certain way in certain spaces online — and to tell the difference between a club and a church.”